# Set The World On Fire — Brand Library

> The complete STWOF brand system: voice, color, typography, logo, and the design
> system behind the website. Monochrome-first with a single accent (Ember Red
> #DB262C). Use these documents when generating anything that must look
> or sound like STWOF.

## Brand documents

- [Brand Guidelines](https://stwof.com/brand/guideline.md): Foundation, beliefs, voice, tone, language, color, typography, imagery, divisions.
- [Logo Guidelines](https://stwof.com/brand/logo.md): Construction, clearspace, minimum sizes, variants, lockups, misuse, download URLs.
- [Design System](https://stwof.com/brand/design-system.md): Tokens, atoms, molecules, organisms, templates — the build system behind the site.

## Everything inline

- [Full brand system](https://stwof.com/brand/llms-full.txt): every document above concatenated into one file.
- [Design tokens (JSON)](https://stwof.com/brand/brand.json): colors, type scale, and logo asset URLs, machine-readable.

## Logo assets

All 18 mark files are public and directly fetchable. Full table with
intended backgrounds in [the logo guidelines](https://stwof.com/brand/logo.md).

- Solid White (for dark grounds): https://stwof.com/logo-downloads/stwof-mark-solid-white.svg
- Line White (for dark grounds): https://stwof.com/logo-downloads/stwof-mark-line-white.svg
- Solid Black (for light grounds): https://stwof.com/logo-downloads/stwof-mark-solid-black.svg
- Line Black (for light grounds): https://stwof.com/logo-downloads/stwof-mark-line-black.svg
- Solid Ember (for dark grounds): https://stwof.com/logo-downloads/stwof-mark-solid-ember.svg
- Line Ember (for dark grounds): https://stwof.com/logo-downloads/stwof-mark-line-ember.svg