# Set The World On Fire

> STWOF is a revenue-systems studio. We build interconnected systems spanning
> visibility, capture, nurture, and conversion, built to compound and managed as
> an operating partner rather than a vendor. This file indexes the site's
> machine-readable content. The brand system below is the part most agents want:
> it defines how anything made for STWOF should look and sound.

## Brand system

- [Complete brand system](https://stwof.com/llms-full.txt): Every brand document inline — voice, color, typography, logo rules, components, and absolute asset URLs. Start here.
- [Brand guidelines](https://stwof.com/brand/guideline.md): Foundation, beliefs, voice, tone, language, writing rules, color, typography, imagery, divisions.
- [Logo guidelines](https://stwof.com/brand/logo.md): Construction, clearspace, minimum sizes, variants, lockups, misuse, and every downloadable file.
- [Design system](https://stwof.com/brand/design-system.md): Tokens, atoms, molecules, organisms, templates — how the brand becomes shippable screens.
- [Design tokens (JSON)](https://stwof.com/brand/brand.json): Colors, type scale, and logo asset URLs, machine-readable.

## Site

- [Home](https://stwof.com): What STWOF builds and who it is for.
- [Contact](https://stwof.com/contact): Enquiries and booking a build call.

## Legal

- [Privacy policy](https://stwof.com/privacy): How data is collected and used.
- [Terms](https://stwof.com/terms): Terms of service.
- [Cookies](https://stwof.com/cookies): Cookie policy.

## MCP connector

The same brand system is available as a Model Context Protocol server, which
lets an assistant query it directly instead of being handed a file:

    https://stwof.com/mcp

Public, read-only, no authentication. Tools: get_brand_system,
list_brand_documents, get_brand_document, get_design_tokens, get_logo_assets,
search_brand. Add it as a custom connector in Claude (any plan), Cursor, or
ChatGPT with developer mode enabled.

## Notes

- The brand system is monochrome-first with a single accent, Ember Red #DB262C.
- Type on Ember is dark (#0C0C0C), never white. See the brand guidelines.
- Every logo asset URL in these documents is absolute and directly fetchable.
- https://stwof.com/brand is the human-readable version of the same library.